When you receive a box with 'How wild is your imagination?' printed upon it, it sets the expectation that there's going to be something pretty amazing inside. For the past week or so, my boys have been allowed to rip heads off turtles and bears, add wings to an elephant and conjure up a weird half-reindeer half-mouse type creature. All from the comfort of the living room and all the result of that little box. Cool, huh?
No, it's not some bizarre Mary Poppins box that grants children access to a rather exotic petting zoo but instead an ingenious product from Huzi Design. The box contains the gift of curiosity. By that, it comes full of interchangeable, magnetic parts and accessories to create your own wonderfully crazy menagerie. There's a body and head, and arms and legs. Pretty standard, so far, right? But then there's noses, ears, trunks, tails, wings, a shell, and paws. It's such a wonderful concept giving children endless possibilities to go beyond the usual stuffed animals that they seem to collect in their hundreds (not just my kiddos, surely?).
The fabric is super soft and very, very tactile and the head and body are squidgy and very huggable. The magnets are not so strong that little ones will struggle to pull the parts off once they are attached but it does mean that you can't play roughly with your creation and still expect the pieces to remain in place. It comes in both black and off-white and retails at $99 (currently £63). No, it's not a cheap cuddly toy but it's not designed to be. It's way more than that. It's a cuddly toy that can be played with for hours on end, day in day out. A cuddly toy that can take the form of more animals (real and imagined) than there are days in the month. A cuddly toy that's as fun for adults to configure as it is for children (trust me, you won't be able to stop yourself from seeing what a bear would look like with wings and a trunk).
It's safe to say that we adore this playful take on a very traditional toy.
Disclaimer: Huzi Design kindly sent us Curiosity free of charge with the instruction to 'go play'. We did. It was fun.